Blogs as a medium appear to me rather like the mist on this foggy Autumn morning, ephemeral, intangible, a fractured non existence. 

Or in other words, down right cloudy!!!

The blurring of the literary lines is obvious, can any of the myriad of works found online be considered Canonical? Would we want them to be? If they have no physical shape or form, no presence on tree pulped paper can they even be considered literature? Are the messages hidden within literature becoming lost in all this fog? Surely it is all a bunch of drivel written by nobodies?!

However if as a race we consider ourselves evolving, becoming more environmentally aware, then surely the medium is all? The out dated, polluting, tree destroying paper back should be banned forever in favour of the green New Tech approach?

After all online literature can reach limitless readership with minimal financial cost to us humans and minimal environmental loss to the planet. No vast printing presses, no shipping containers, no chemical dyes, no fossil fuel burning lorries, no carting of vast amounts of reading material around the globe. A single click of a button transforms your private document into a visual aid more public than any book or newspaper, a million people may view your work within a fraction of a second.

No more will the written world be dominated by a select few publishing houses, demi gods of free speech. Tossing without thought years of toil into the waste paper basket because it failed to come up to their opinion of what a 'book' should be. Authors rejected out of hand over and over because they refuse to be pigeon holed into copy paste literature for the masses.

The internet has created for the first time in human history true free speech. So cheap and easy to operate remote villages all over the world previously cut off from modern technology are becoming connected to this world wide web of wonder and knowledge.
We only have to look at the power of Facebook, Twitter, Youtube and Google in the recent conflicts around the world to see how effective a communication tool it has become. Would the gas attacks of Syria have been discovered without the images of burnt children caught and broadcast on Twitter?  Despotic Government control weakens with every day that passes,as smart phones transmit real time stories of genocide and torture.

This New Tech should not be viewed as a medium without a message, but as a medium with the only message.
Democratisation of the written word is all.